{"id":2319,"date":"2026-04-29T13:26:08","date_gmt":"2026-04-29T13:26:08","guid":{"rendered":"https:\/\/recitandco.com\/staging.studio\/?post_type=portfolio&#038;p=2319"},"modified":"2026-05-10T20:25:37","modified_gmt":"2026-05-10T20:25:37","slug":"orit","status":"publish","type":"portfolio","link":"https:\/\/recitandco.com\/staging.studio\/portfolio\/orit\/","title":{"rendered":"Octopus Renewables Infrastructure Trust (ORIT)"},"content":{"rendered":"<div class=\"wpb-content-wrapper\" id=\"wpb-content-root\">[vc_row css=&#8221;.vc_custom_1490788621627{margin-top: 80px !important;}&#8221;][vc_column width=&#8221;2\/3&#8243;]\t<div id=\"thb-image-slider-68\" class=\"thb-image-slider slick row  \" data-pagination=\"\" data-navigation=\"true\" data-center=\"true\" data-columns=\"1\" data-infinite=\"true\" data-autoplay=\"1\" data-autoplay-speed=\"4000\">\r\n\t\t\t\t\t\t<figure class=\"columns\">\r\n\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2100\" height=\"1213\" src=\"https:\/\/recitandco.com\/staging.studio\/wp-content\/uploads\/2026\/03\/Educate_High.gif\" class=\"attachment-$size_class size-$size_class thb-ignore-lazyload\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t<\/figure>\r\n\t\t\t\t\t\t\t\t<figure class=\"columns\">\r\n\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"617\" src=\"https:\/\/recitandco.com\/staging.studio\/wp-content\/uploads\/2026\/03\/email-and-sms-low-jpg-Copy.jpg\" class=\"attachment-$size_class size-$size_class thb-ignore-lazyload\" alt=\"\" srcset=\"https:\/\/recitandco.com\/staging.studio\/wp-content\/uploads\/2026\/03\/email-and-sms-low-jpg-Copy.jpg 1080w, https:\/\/recitandco.com\/staging.studio\/wp-content\/uploads\/2026\/03\/email-and-sms-low-jpg-Copy-300x171.jpg 300w, https:\/\/recitandco.com\/staging.studio\/wp-content\/uploads\/2026\/03\/email-and-sms-low-jpg-Copy-1024x585.jpg 1024w, https:\/\/recitandco.com\/staging.studio\/wp-content\/uploads\/2026\/03\/email-and-sms-low-jpg-Copy-768x439.jpg 768w, https:\/\/recitandco.com\/staging.studio\/wp-content\/uploads\/2026\/03\/email-and-sms-low-jpg-Copy-20x11.jpg 20w, https:\/\/recitandco.com\/staging.studio\/wp-content\/uploads\/2026\/03\/email-and-sms-low-jpg-Copy-150x86.jpg 150w, https:\/\/recitandco.com\/staging.studio\/wp-content\/uploads\/2026\/03\/email-and-sms-low-jpg-Copy-600x343.jpg 600w, https:\/\/recitandco.com\/staging.studio\/wp-content\/uploads\/2026\/03\/email-and-sms-low-jpg-Copy-900x514.jpg 900w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/>\t\t\t\t\t\t\t\t\t<\/figure>\r\n\t\t\t\t\t<\/div>\r\n\t[vc_empty_space height=&#8221;20px&#8221;][vc_row_inner css=&#8221;.vc_custom_1777300923662{padding-top: 20px !important;padding-bottom: 20px !important;}&#8221;][vc_column_inner][vc_column_text css=&#8221;.vc_custom_1777468750108{padding-right: 10% !important;padding-bottom: 20px !important;}&#8221;]\n<h3>Why This Matters for Recit Clients<\/h3>\n[\/vc_column_text][vc_column_text css=&#8221;&#8221;]This project demonstrates our ability to take complex businesses and make them understandable and investable, build communication systems, align brand, data, and strategy into one coherent narrative[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner css=&#8221;.vc_custom_1777300931366{padding-top: 20px !important;padding-bottom: 20px !important;}&#8221;][vc_column_inner][vc_column_text css=&#8221;.vc_custom_1777300977448{padding-right: 10% !important;padding-bottom: 20px !important;}&#8221;]\n<h3>Overview<\/h3>\n[\/vc_column_text][vc_column_text css=&#8221;&#8221;]Maelle was employed by Octopus Energy Group and leading the Investor Relations and Marketing function for Octopus Renewables Infrastructure Trust (ORIT), the listed Investment Trust managed by Octopus Energy Generation for two years during 2023 and 2024. ORIT is a London-listed renewable energy infrastructure fund, and as at 30-Sep 2024 had a market capitalisation of \u00a3445m and gross asset value of \u00a31.0bn, is managed by Octopus Energy Generation, part of the Octopus Energy Group.<\/p>\n<p>At the time, ORIT was needing to expanding investor audience across institutional and retail channels and broaden capital sources particularly in the discount to net asset value environment, meaning the companies are trading below their intrinsic value.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][vc_column_text css=&#8221;.vc_custom_1777301160986{padding-right: 10% !important;padding-bottom: 20px !important;}&#8221; el_class=&#8221;appearbottom1&#8243;]\n<h3>Key Outcomes<\/h3>\n[\/vc_column_text][vc_column_text css=&#8221;&#8221;]\n<ul>\n<li>Rebalanced proportion of retail vs institutional investors; increased retail audience participation to online presentations, increased engagement on various digital platforms<\/li>\n<li>Led full brand repositioning aligned with Octopus Energy ecosystem (logos, colour coding, website, designs of all public facing materials)<\/li>\n<li>Led the website transition and redesign for a better user experience<\/li>\n<li>Introduced clearer financial and performance storytelling<\/li>\n<li>Strengthened retail investor accessibility without diluting institutional credibility<\/li>\n<li>Implemented multi-channel marketing strategy including well attended events (including paid advertisement)<\/li>\n<li>Improved ESG and impact articulation (Article 9 positioning, measurable outputs)<\/li>\n<li>Established a repeatable reporting framework still used post-tenure<\/li>\n<\/ul>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner css=&#8221;.vc_custom_1777301110440{padding-top: 20px !important;padding-bottom: 20px !important;}&#8221;][vc_column_inner][vc_column_text css=&#8221;.vc_custom_1777300971815{padding-right: 10% !important;padding-bottom: 20px !important;}&#8221; el_class=&#8221;appearbottom1&#8243;]\n<h3>The Challenge<\/h3>\n[\/vc_column_text][vc_column_text css=&#8221;&#8221;]In challenging environments of high interest rates and investment trusts trading at a discount to net asset value, ORIT faced a common but critical gap:<\/p>\n<p>A strong asset base and investment strategy &#8211; but no fully formed marketing strategy, investor narrative or scalable communication system.<\/p>\n<p>Key challenges included:<\/p>\n<ul>\n<li>Branding not fully aligned with the wider Octopus platform<\/li>\n<li>Investor materials overly technical and repetitive<\/li>\n<li>Limited visibility in relevant media, press, online platforms and key events<\/li>\n<li>Limited visibility on key metrics retail investors care about (yield, income, risk)<\/li>\n<li>Limited education on discount to net asset value dynamics and strategic solutions<\/li>\n<li>ESG positioning present but not clearly structured or differentiated<\/li>\n<li>No consistent framework across reporting periods<\/li>\n<\/ul>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner css=&#8221;.vc_custom_1777300931366{padding-top: 20px !important;padding-bottom: 20px !important;}&#8221;][vc_column_inner][vc_column_text css=&#8221;.vc_custom_1776017088149{padding-right: 10% !important;}&#8221; el_class=&#8221;appearbottom1&#8243;]\n<h3>Strategic Approach<\/h3>\n[\/vc_column_text][vc_column_text css=&#8221;&#8221;]\n<p data-start=\"324\" data-end=\"479\">Maelle implemented a structured, investor-first marketing strategy focused on aligning brand, communication and data into a cohesive and scalable system.<\/p>\n<p data-start=\"481\" data-end=\"528\">The approach centred on three key principles:<\/p>\n<p data-start=\"530\" data-end=\"758\">\u2022 <strong data-start=\"532\" data-end=\"591\">Reframing communication around investor decision-making<\/strong><br data-start=\"591\" data-end=\"594\" \/>Shifting from asset-led descriptions to messaging built around what investors assess: income visibility, inflation linkage, risk profile and long-term performance<\/p>\n<p data-start=\"760\" data-end=\"974\">\u2022 <strong data-start=\"762\" data-end=\"826\">Building a consistent and repeatable communication framework<\/strong><br data-start=\"826\" data-end=\"829\" \/>Creating clear structures across all materials (results, factsheets, presentations) to ensure consistency, efficiency and scalability over time<\/p>\n<p data-start=\"976\" data-end=\"1185\">\u2022 <strong data-start=\"978\" data-end=\"1036\">Balancing accessibility with institutional credibility<\/strong><br data-start=\"1036\" data-end=\"1039\" \/>Enhancing clarity and usability for retail investors while maintaining the depth, rigour and professionalism expected by institutional audiences<\/p>\n<p data-start=\"1187\" data-end=\"1376\">\u2022 <strong data-start=\"1189\" data-end=\"1243\">Integrating brand, data and ESG into one narrative<\/strong><br data-start=\"1243\" data-end=\"1246\" \/>Aligning visual identity, financial metrics and impact reporting into a unified story that reflects both performance and purpose<\/p>\n<p data-start=\"1378\" data-end=\"1578\" data-is-last-node=\"\" data-is-only-node=\"\">This approach enabled ORIT to move from fragmented communication to a <strong data-start=\"1448\" data-end=\"1514\">clear, structured and scalable investor communication platform<\/strong> that continued to be used and built upon after Maelle\u2019s tenure.<\/p>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][vc_column_text css=&#8221;.vc_custom_1777301169029{padding-right: 10% !important;padding-bottom: 20px !important;}&#8221; el_class=&#8221;appearbottom1&#8243;]\n<h3>My Role &amp; Process<\/h3>\n[\/vc_column_text][vc_column_text css=&#8221;&#8221;]Led Investor Relations &amp; Marketing delivery across:<\/p>\n<p><strong>Brand Strategy \u00b7 Investor Communications \u00b7 Reporting Frameworks \u00b7 ESG Narrative \u00b7 Stakeholder Alignment<\/strong><\/p>\n<p>Worked closely with: Board and senior stakeholders, Investment team, Legal and compliance, External advisors[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column fixed=&#8221;thb-fixed&#8221; width=&#8221;1\/3&#8243; css=&#8221;.vc_custom_1490809100043{padding-left: 30px !important;}&#8221;][vc_single_image image=&#8221;2326&#8243; css=&#8221;&#8221;][vc_empty_space height=&#8221;50px&#8221;]\t\t\t<div class=\"portfolio-attributes\r\n\t\tstyle1\t\t\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"attribute\">\r\n\t\t\t\t\t\t<h6>Client<\/h6>\r\n\t\t\t\t\t\t\t\t\t\t\t\tEmployed at Octopus Renewables Infrastructure Trust\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t<div class=\"attribute\">\r\n\t\t\t\t\t\t<h6>Date<\/h6>\r\n\t\t\t\t\t\t\t\t\t\t\t\t2023-2024\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t<div class=\"attribute\">\r\n\t\t\t\t\t\t<h6>Website<\/h6>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"http:\/\/designbyantonio.com\" target=\"_blank\" rel=\"noopener\">\r\n\t\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.octopusrenewablesinfrastructure.com\/\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\r\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t[vc_empty_space height=&#8221;20px&#8221;][vc_column_text css=&#8221;&#8221;]\n<h3><strong>Pillars Demonstrated<\/strong><\/h3>\n[\/vc_column_text][vc_empty_space height=&#8221;20px&#8221;][vc_column_text css=&#8221;&#8221;]CLARITY<\/p>\n<p>Investor Narrative<br \/>\nFinancial Storytelling<br \/>\nESG and Impact<br \/>\nInvestor Segmentation<\/p>\n<p>STRUCTURE<\/p>\n<p>Reporting Frameworks<br \/>\nContent Systems<br \/>\nDocument Consistency<br \/>\nCompliance Alignment<\/p>\n<p>SCALE<\/p>\n<p>Communication Model<br \/>\nCross-channel Accessibility<br \/>\nAnalytics<br \/>\nBrand Consistency[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space]\r\n\t<section class=\"thb-portfolio masonry row no-padding  style1 thb-filter-style1\" data-thb-animation=\"thb-animate-from-bottom\" data-thb-animation-speed=\"0.5\" data-loadmore=\"#loadmore-261\" data-filter=\"thb-filter-261\" data-layoutmode=\"packery\" data-grid-type=\"4\" data-security=\"f0371c038b\">\r\n\r\n\t\t\t\t<div class=\"small-12 large-6 padding-1 hover-style1 title-center thb-animate-from-bottom  type-portfolio columns portfolio-style1 post-1694 post type-post status-publish format-standard has-post-thumbnail hentry category-digital-architecture tag-digital-ecosystems tag-digital-transformation tag-founder-insights tag-growth-startegy\" id=\"portfolio-1694\">\r\n\t<div class=\"portfolio-holder\" style=\"padding-bottom: \">\r\n\t\t<div class=\"thb-placeholder first\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"1050\" src=\"https:\/\/recitandco.com\/staging.studio\/wp-content\/uploads\/2026\/03\/Rise-of-the-Digital-Ecosystem-Company-1-1140x1050.webp\" class=\"attachment-notio-square-x3 size-notio-square-x3 wp-post-image\" alt=\"\" srcset=\"https:\/\/recitandco.com\/staging.studio\/wp-content\/uploads\/2026\/03\/Rise-of-the-Digital-Ecosystem-Company-1-1140x1050.webp 1140w, https:\/\/recitandco.com\/staging.studio\/wp-content\/uploads\/2026\/03\/Rise-of-the-Digital-Ecosystem-Company-1-380x350.webp 380w, https:\/\/recitandco.com\/staging.studio\/wp-content\/uploads\/2026\/03\/Rise-of-the-Digital-Ecosystem-Company-1-20x18.webp 20w, https:\/\/recitandco.com\/staging.studio\/wp-content\/uploads\/2026\/03\/Rise-of-the-Digital-Ecosystem-Company-1-760x700.webp 760w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><\/div>\r\n\t\t\t\t\t\t<a href=\"https:\/\/recitandco.com\/staging.studio\/digital-architecture\/digital-ecosystem-company\/\" rel=\"bookmark\" class=\"portfolio-link portfolio-link\">\r\n\t\t\t<h2><span>The Rise of the Digital Ecosystem Company<\/span><\/h2>\r\n\t\t\t\t\t\t<aside class=\"thb-categories\"><span><\/span><\/aside>\r\n\t\t\t\t\t<\/a>\r\n\t<\/div>\r\n<\/div>\r\n\t<div class=\"small-12 large-6 padding-half hover-style1 title-center thb-animate-from-bottom  type-portfolio columns portfolio-style1 post-1656 post type-post status-publish format-standard has-post-thumbnail hentry category-strategy tag-brand-narrative tag-founder-insights tag-growth-startegy tag-marketing\" id=\"portfolio-1656\">\r\n\t<div class=\"portfolio-holder\" style=\"padding-bottom: \">\r\n\t\t<div class=\"thb-placeholder first\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1050\" src=\"https:\/\/recitandco.com\/staging.studio\/wp-content\/uploads\/2026\/03\/Marketing-Fails-Before-It-Begins-1-1920x1050.webp\" class=\"attachment-notio-wide-x3 size-notio-wide-x3 wp-post-image\" alt=\"\" srcset=\"https:\/\/recitandco.com\/staging.studio\/wp-content\/uploads\/2026\/03\/Marketing-Fails-Before-It-Begins-1-1920x1050.webp 1920w, https:\/\/recitandco.com\/staging.studio\/wp-content\/uploads\/2026\/03\/Marketing-Fails-Before-It-Begins-1-20x11.webp 20w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/div>\r\n\t\t\t\t\t\t<a href=\"https:\/\/recitandco.com\/staging.studio\/strategy\/why-marketing-fails-marketing-strategy-clarity\/\" rel=\"bookmark\" class=\"portfolio-link portfolio-link\">\r\n\t\t\t<h2><span>Why Most Marketing Fails Before It Begins<\/span><\/h2>\r\n\t\t\t\t\t\t<aside class=\"thb-categories\"><span><\/span><\/aside>\r\n\t\t\t\t\t<\/a>\r\n\t<\/div>\r\n<\/div>\r\n\t<div class=\"small-12 large-6 padding-half hover-style1 title-center thb-animate-from-bottom  type-portfolio columns portfolio-style1 post-1731 post type-post status-publish format-standard has-post-thumbnail hentry category-digital-architecture tag-digital-ecosystems tag-digital-transformation tag-founder-insights tag-growth-startegy\" id=\"portfolio-1731\">\r\n\t<div class=\"portfolio-holder\" style=\"padding-bottom: \">\r\n\t\t<div class=\"thb-placeholder first\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1050\" src=\"https:\/\/recitandco.com\/staging.studio\/wp-content\/uploads\/2026\/03\/Design-a-Digital-Ecosystem-for-Growth-1920x1050.webp\" class=\"attachment-notio-wide-x3 size-notio-wide-x3 wp-post-image\" alt=\"\" srcset=\"https:\/\/recitandco.com\/staging.studio\/wp-content\/uploads\/2026\/03\/Design-a-Digital-Ecosystem-for-Growth-1920x1050.webp 1920w, https:\/\/recitandco.com\/staging.studio\/wp-content\/uploads\/2026\/03\/Design-a-Digital-Ecosystem-for-Growth-20x11.webp 20w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/div>\r\n\t\t\t\t\t\t<a href=\"https:\/\/recitandco.com\/staging.studio\/digital-architecture\/digital-ecosystem-strategy\/\" rel=\"bookmark\" class=\"portfolio-link portfolio-link\">\r\n\t\t\t<h2><span>How to Design a Digital Ecosystem for Growth<\/span><\/h2>\r\n\t\t\t\t\t\t<aside class=\"thb-categories\"><span><\/span><\/aside>\r\n\t\t\t\t\t<\/a>\r\n\t<\/div>\r\n<\/div>\r\n\t\t<\/section>\r\n\t\r\n\t[\/vc_column][\/vc_row][vc_row][vc_column][\/vc_column][\/vc_row]\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row css=&#8221;.vc_custom_1490788621627{margin-top: 80px !important;}&#8221;][vc_column width=&#8221;2\/3&#8243;][vc_empty_space height=&#8221;20px&#8221;][vc_row_inner css=&#8221;.vc_custom_1777300923662{padding-top: 20px !important;padding-bottom: 20px !important;}&#8221;][vc_column_inner][vc_column_text css=&#8221;.vc_custom_1777468750108{padding-right: 10% !important;padding-bottom: 20px !important;}&#8221;] Why This Matters for Recit Clients [\/vc_column_text][vc_column_text css=&#8221;&#8221;]This project demonstrates our ability to take complex businesses and make them understandable and investable, build communication systems, align brand, data, and strategy into one coherent narrative[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner css=&#8221;.vc_custom_1777300931366{padding-top: 20px !important;padding-bottom: 20px !important;}&#8221;][vc_column_inner][vc_column_text&hellip;<\/p>\n","protected":false},"featured_media":2423,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","tags":[116],"class_list":["post-2319","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","tag-graphic-design"],"_links":{"self":[{"href":"https:\/\/recitandco.com\/staging.studio\/wp-json\/wp\/v2\/portfolio\/2319","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/recitandco.com\/staging.studio\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/recitandco.com\/staging.studio\/wp-json\/wp\/v2\/types\/portfolio"}],"replies":[{"embeddable":true,"href":"https:\/\/recitandco.com\/staging.studio\/wp-json\/wp\/v2\/comments?post=2319"}],"version-history":[{"count":9,"href":"https:\/\/recitandco.com\/staging.studio\/wp-json\/wp\/v2\/portfolio\/2319\/revisions"}],"predecessor-version":[{"id":2337,"href":"https:\/\/recitandco.com\/staging.studio\/wp-json\/wp\/v2\/portfolio\/2319\/revisions\/2337"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/recitandco.com\/staging.studio\/wp-json\/wp\/v2\/media\/2423"}],"wp:attachment":[{"href":"https:\/\/recitandco.com\/staging.studio\/wp-json\/wp\/v2\/media?parent=2319"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/recitandco.com\/staging.studio\/wp-json\/wp\/v2\/tags?post=2319"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}